Google Search Results
How Important Are Google Search Results?
The Google search results page is where different results appear. Depending on your query, it could be news results, shopping results or images.
You can tell Google which results to show you by using special operators. They are useful to make sure your searches are as specific as possible.
Keywords
When it comes to search results, Google can vary quite a bit. Depending on where you are and what device (computer, smartphone or tablet) you are using, your results may look very different from others.
It is important to take note of these variations, as they can impact your SEO and how a particular page or web page appears in the search engine results pages (SERPs) for a given search phrase.
A common way to check this is to perform a search for a keyword phrase and then compare the results on multiple devices. It is also possible to clean your browser cache, cookies and history, turn off location data, and re-run the search from a completely new browser (Firefox, Chrome, Microsoft Edge or Apple Safari).
This is especially true if you are searching on a localized basis. For example, if you are searching for an orthodontist in Seattle, then the first listings returned will most likely be an orthodontist close to your home.
Local listings
Local listings are the result of searches made for a specific product or service “near me.” These online business directories house a company’s name, address, phone number and website, if they have one.
A complete and accurate listing is an important part of building credibility with potential customers. In fact, a Google survey indicates that businesses with more complete and accurate information on their GBP are twice as likely to be considered reputable by consumers.
This means it’s critical to update your business information regularly, especially your hours of operation, web address and dining menus. If these information is incorrect, potential customers won’t be able to find your business and will likely go elsewhere.
The right business listing management solution can help ensure your NAP data is correct across all your customer-facing listings and directories. These solutions also give you the ability to manage your brand reputation and push out local content to enhance your digital footprint.
Maps
When people are trying to find local businesses or services, Google Search and Google Maps often come into play. These two platforms work in tandem to help narrow down what businesses a user decides to spend their money with.
In recent weeks, Google has made a lot of changes to their maps platform. These updates are all aimed at making maps more tailored and relevant.
These changes can be helpful to consumers, but they can also make it difficult for businesses to gain visibility on the platform.
One way to ensure that your business appears in the top 3 positions on Google Maps is to ensure your website is responsive across mobile devices. Nearly 60% of all Google searches occur on mobile devices, so if your website isn’t responsive or has broken links, your ranking will suffer.
Reviews
The best way to get your name in lights is to put some time and effort into a good old fashion word of mouth campaign. This could be achieved through a steady stream of word of mouth referrals, direct mail or email blasts to new or existing patients. While you're at it, consider rebranding your business to your competition for a more competitive edge in the long run. The big question is - are you willing to commit the necessary time and effort to reap the rewards? You can find a wealth of free and paid online tools at your disposal to help you make the right decision.
Call us at 650-965-1234 and we will arrange a convenient appointment for you promptly. Once we see what is needed, our friendly staff can design an interest free financing plan that fits your needs.
How Important Are Google Search Results?
The Google search results page is where different results appear. Depending on your query, it could be news results, shopping results or images.
You can tell Google which results to show you by using special operators. They are useful to make sure your searches are as specific as possible.
Keywords
When it comes to search results, Google can vary quite a bit. Depending on where you are and what device (computer, smartphone or tablet) you are using, your results may look very different from others.
It is important to take note of these variations, as they can impact your SEO and how a particular page or web page appears in the search engine results pages (SERPs) for a given search phrase.
A common way to check this is to perform a search for a keyword phrase and then compare the results on multiple devices. It is also possible to clean your browser cache, cookies and history, turn off location data, and re-run the search from a completely new browser (Firefox, Chrome, Microsoft Edge or Apple Safari).
This is especially true if you are searching on a localized basis. For example, if you are searching for an orthodontist in Seattle, then the first listings returned will most likely be an orthodontist close to your home.
Local listings
Local listings are the result of searches made for a specific product or service “near me.” These online business directories house a company’s name, address, phone number and website, if they have one.
A complete and accurate listing is an important part of building credibility with potential customers. In fact, a Google survey indicates that businesses with more complete and accurate information on their GBP are twice as likely to be considered reputable by consumers.
This means it’s critical to update your business information regularly, especially your hours of operation, web address and dining menus. If these information is incorrect, potential customers won’t be able to find your business and will likely go elsewhere.
The right business listing management solution can help ensure your NAP data is correct across all your customer-facing listings and directories. These solutions also give you the ability to manage your brand reputation and push out local content to enhance your digital footprint.
Maps
When people are trying to find local businesses or services, Google Search and Google Maps often come into play. These two platforms work in tandem to help narrow down what businesses a user decides to spend their money with.
In recent weeks, Google has made a lot of changes to their maps platform. These updates are all aimed at making maps more tailored and relevant.
These changes can be helpful to consumers, but they can also make it difficult for businesses to gain visibility on the platform.
One way to ensure that your business appears in the top 3 positions on Google Maps is to ensure your website is responsive across mobile devices. Nearly 60% of all Google searches occur on mobile devices, so if your website isn’t responsive or has broken links, your ranking will suffer.
Reviews
The best way to get your name in lights is to put some time and effort into a good old fashion word of mouth campaign. This could be achieved through a steady stream of word of mouth referrals, direct mail or email blasts to new or existing patients. While you're at it, consider rebranding your business to your competition for a more competitive edge in the long run. The big question is - are you willing to commit the necessary time and effort to reap the rewards? You can find a wealth of free and paid online tools at your disposal to help you make the right decision.
